How to Start Freelance Copywriting and Land Your First Clients

Copywriting is one of the most in-demand skills for freelancers. Brands and startups need clear, persuasive copy for websites, ads, and emails—and they are willing to pay well for it.

Why copywriting sells

Unlike content writing, copywriting is directly tied to conversions and revenue. That means you can charge premium rates once you can show results or a strong portfolio.

First steps

• Choose a niche (e.g. SaaS, e‑commerce, coaching) so you can speak to a specific audience.

• Build 2–3 sample pieces or do a small free or low-cost project to get testimonials.

• Set clear packages and prices (e.g. landing page, email sequence, ad set) so clients know what they are buying.

If you want a full roadmap—including positioning, pricing, and client acquisition—check out our dedicated guide to monetizing copywriting.