Create Brand Identities for $80K+ Yearly
Beyond logos—create complete brand identities with color palettes, typography, guidelines, and applications. Premium service with premium pricing. Build long-term relationships with businesses.
Why This Works
Everything you need to turn your skills into a sustainable income stream
Premium Service
Complete brand identities command $2000-50000+ per project. Position yourself as a strategic brand partner, not just a logo designer.
Complete Solutions
Offer logo, colors, typography, guidelines, and applications. Comprehensive packages justify premium pricing.
Long-term Relationships
Brand identity projects lead to ongoing work—website design, marketing materials, and brand evolution projects.
Everything You Need to Know
Quick overview of the essentials—enough to get you started, with full guides available in your dashboard
What Is Brand Identity?
Brand identity is the complete visual system including logo, colors, typography, and guidelines that define how a brand looks across all touchpoints.
Demand & Market Proof
Complete brand identity packages command $2000-50000+ per project. Growing demand from startups and rebranding businesses.
Types That Sell Best
- Startup branding
- Rebranding projects
- Complete brand systems
- Industry-specific identities
- Agency work
Pricing Examples
- Startup packages: $2000-5000
- Mid-size business: $5000-15000
- Enterprise branding: $15000-50000+
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Brand Identity Project Pricing
Comprehensive branding packages command premium rates. Here's the pricing breakdown:
$2000-5000 per project
Small business branding packages with logo, basic guidelines, and essential applications.
$5000-15000 per project
Mid-size business packages with comprehensive guidelines, multiple applications, and brand strategy.
$15000-50000+ per project
Enterprise branding, complete rebrands, or agency-level packages with extensive deliverables.
How It Works
Follow these steps to get started and see results quickly
Brand Audit & Strategy
Understand the business, market position, target audience, and competitive landscape. Develop brand strategy and positioning.
Visual Identity Design
Create logo, color palette, typography system, and visual elements that communicate brand values and positioning.
Create Brand Guidelines
Document how to use the brand identity consistently across all touchpoints. Include logo usage, color codes, typography, and spacing.
Apply to Touchpoints
Showcase the brand identity across applications—business cards, letterheads, social media, packaging, and digital platforms.
Brand Identity Deliverables
Complete brand identity packages include:
Logo & Variations
Primary logo, secondary logos, icon marks, and all necessary variations.
Examples:
- Horizontal logo
- Vertical logo
- Icon mark
- Monochrome versions
Color System
Primary and secondary color palettes with hex codes, RGB, CMYK values, and usage guidelines.
Examples:
- Primary colors
- Secondary colors
- Accent colors
- Neutral palette
Typography
Font selection, hierarchy, and usage guidelines for consistent brand voice.
Examples:
- Primary font
- Secondary font
- Heading styles
- Body text styles
Brand Guidelines
Comprehensive documentation on how to use all brand elements consistently.
Examples:
- Logo usage rules
- Color specifications
- Typography guide
- Spacing system
Applications
Showcase brand identity across real-world applications and touchpoints.
Examples:
- Business cards
- Letterheads
- Social media templates
- Packaging
What You Get
Everything you need to succeed in your journey
Comprehensive Deliverables
Logo, color palettes, typography, brand guidelines, and applications create substantial value for clients.
Strategic Partnership
Position yourself as a brand strategist, not just a designer. Strategic thinking commands premium rates.
Recurring Revenue Streams
Brand identity projects lead to website design, marketing campaigns, and ongoing brand evolution work.
Portfolio Prestige
Complete brand identities showcase your full capabilities and attract premium clients willing to pay top rates.
Scalable Service Tiers
Offer starter, growth, and enterprise packages. Different price points attract different client types.
Frequently Asked Questions
Everything you need to know to get started. Can't find what you're looking for? Contact us.
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Start Creating Complete Brand Identities
Elevate your design business. Create comprehensive brand identities and build a $80K+ yearly income as a brand identity designer.
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