How to Sell Coaching Packages
Most coaches undercharge by selling one session at a time. Learn how to package your coaching into clear programs that create better results for clients and more stable income for you.
Why This Works
Everything you need to turn your skills into a sustainable income stream
Higher Revenue Per Client
Packages naturally increase your revenue per client by bundling multiple sessions, resources, and support into one clear offer instead of scattered one-offs.
Predictable, Upfront Income
Selling packages gives you larger upfront payments or structured payment plans, so your monthly income is easier to forecast and less dependent on constant new bookings.
Stronger Client Results
When clients commit to a full journey, they show up differently. Packages create space for real transformation instead of “quick fix” sessions.
Everything You Need to Know
Quick overview of the essentials—enough to get you started, with full guides available in your dashboard
What Are Coaching Packages?
Coaching packages bundle multiple sessions with resources and support, creating higher value than single sessions and predictable revenue.
Demand & Market Proof
Packages sell for $500-15000+ upfront. Coaches earn 3-10x more per client with packages than selling sessions individually.
Types That Sell Best
- Starter packages
- Transformation packages
- Intensive packages
- Group packages
- Hybrid programs
Pricing Examples
- Starter: $500-1500
- Transformation: $1500-4000
- Intensive: $4000-15000+
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Coaching Package Pricing and Income Scenarios
Package pricing depends on your niche, experience, and level of support. Here are realistic ranges and how they translate into yearly income targets:
$500-1500 per package
3–6 session starter packages for new coaches or new offers. Ideal for testing your process, gathering testimonials, and building confidence without undercharging for one-off sessions.
$1500-4000 per package
6–12 session core programs for your main audience, often including worksheets, check-ins, and limited messaging support. Selling just 2–4 of these packages per month can already create a solid full-time income.
$4000-15000+ per package
High-touch or high-leverage offers (VIP days, hybrid group + 1:1, corporate packages, or long-term transformation programs). A few clients per quarter at this level can add significant revenue on top of your core offers.
How It Works
Follow these steps to get started and see results quickly
Define the Core Transformation Your Package Delivers
Start with the outcome, not the number of sessions. Ask: what specific change do you help clients achieve over a few weeks or months, and what milestones are on that path?
Structure Your Packages and Add Supporting Assets
Turn your transformation journey into a clear, repeatable structure — then layer in resources that make it easier for clients to succeed and for you to deliver.
Price and Position Packages Around Value, Not Hours
Clients are buying the result and support, not minutes on Zoom. Anchor your pricing in outcome, your expertise, and what similar offers in your niche command.
Create a Simple, Repeatable Sales Process for Packages
Most packages are sold via conversations, not “Buy Now” buttons. Build a light-weight sales process that feels honest and clear for both you and your clients.
Package Types
Different package structures for different goals:
Starter Packages
3-4 session packages for new clients to experience your coaching. Lower commitment, lower price point.
Examples:
- 3-session intro
- 4-session trial
- Discovery packages
Transformation Packages
6-12 session programs designed for complete transformation. Core offering with premium pricing.
Examples:
- 90-day programs
- 6-month packages
- Transformation programs
Intensive Packages
High-touch, high-value packages with multiple touchpoints, resources, and support for maximum impact.
Examples:
- VIP packages
- Intensive programs
- Premier coaching
Group Packages
Combine individual sessions with group coaching for scalability while maintaining personal connection.
Examples:
- Hybrid packages
- Group programs
- Mastermind packages
What You Get
Everything you need to succeed in your journey
Higher Revenue Per Client with Less Context Switching
Working with fewer, more committed clients in packages reduces admin load and mental overhead compared to juggling dozens of one-off sessions.
More Predictable Cash Flow and Planning
Knowing how many package clients you need per month to hit your targets makes it easier to plan marketing, sales, and your calendar.
Better Outcomes and Testimonials
Clients who commit to a container are more likely to follow through, which leads to stronger case studies, referrals, and word-of-mouth growth.
Foundation for Group and Hybrid Offers
Once your 1:1 package structure works, you can adapt it into small groups, cohorts, or hybrid programs without reinventing your entire curriculum.
Reduced Admin and Clearer Boundaries
Packages centralize scheduling, payments, and expectations into one agreement, so you spend less time negotiating session-by-session logistics.
Frequently Asked Questions
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