How to Sell Coaching Packages
Transform your coaching practice by selling packages instead of single sessions. Build a $70K+ yearly business with structured programs and predictable revenue.
Why This Works
Everything you need to turn your skills into a sustainable income stream
Higher Revenue
Packages sell for $500-5000+ upfront, creating immediate cash flow and higher total client value than single sessions.
Predictable Income
Package sales create predictable revenue. Know your monthly income from scheduled package sales and renewals.
Better Results
Clients achieve better results in structured programs. Packages create accountability and systematic progress.
Everything You Need to Know
Quick overview of the essentials—enough to get you started, with full guides available in your dashboard
What Are Coaching Packages?
Coaching packages bundle multiple sessions with resources and support, creating higher value than single sessions and predictable revenue.
Demand & Market Proof
Packages sell for $500-15000+ upfront. Coaches earn 3-10x more per client with packages than selling sessions individually.
Types That Sell Best
- Starter packages
- Transformation packages
- Intensive packages
- Group packages
- Hybrid programs
Pricing Examples
- Starter: $500-1500
- Transformation: $1500-4000
- Intensive: $4000-15000+
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Coaching Package Pricing
Package pricing varies by coaching type, duration, and value. Here's what coaches earn with packages:
$500-1500 per package
3-6 session packages for new coaches. Entry-level pricing to build testimonials and establish value.
$1500-4000 per package
6-12 session packages with additional resources. Premium pricing for established coaches with proven results.
$4000-15000+ per package
Intensive programs, group coaching packages, or high-touch transformation programs for expert coaches.
How It Works
Follow these steps to get started and see results quickly
Design Your Packages
Create 3-4 package tiers based on depth and duration. Include clear outcomes, deliverables, and value propositions for each tier.
Package Your Services
Bundle sessions with additional value: resources, assessments, email support, or group elements. Increase perceived value.
Develop Sales Process
Create discovery calls, package presentations, and closing processes. Learn to sell the transformation, not just sessions.
Scale & Systematize
Create onboarding, delivery systems, and renewal processes. Systematize package delivery for scalability.
Package Types
Different package structures for different goals:
Starter Packages
3-4 session packages for new clients to experience your coaching. Lower commitment, lower price point.
Examples:
- 3-session intro
- 4-session trial
- Discovery packages
Transformation Packages
6-12 session programs designed for complete transformation. Core offering with premium pricing.
Examples:
- 90-day programs
- 6-month packages
- Transformation programs
Intensive Packages
High-touch, high-value packages with multiple touchpoints, resources, and support for maximum impact.
Examples:
- VIP packages
- Intensive programs
- Premier coaching
Group Packages
Combine individual sessions with group coaching for scalability while maintaining personal connection.
Examples:
- Hybrid packages
- Group programs
- Mastermind packages
What You Get
Everything you need to succeed in your journey
Higher Revenue Per Client
Packages generate 3-10x more revenue per client than selling single sessions. Maximize client lifetime value.
Predictable Cash Flow
Package sales create upfront payments and predictable monthly revenue. Better financial planning and stability.
Better Client Results
Structured programs create better outcomes. Clients commit to transformation, not just single sessions.
Scalability
Package delivery can be systematized. Add group elements, online components, or delivery automation for scale.
Reduced Admin
Fewer individual session bookings means less scheduling admin. Focus on delivery instead of constant booking.
Frequently Asked Questions
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Related Monetization Guides
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Start Selling Coaching Packages
Transform your coaching practice with packages. Build a $70K+ yearly business with structured programs and predictable revenue.
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